Brand Guidelines

Your resource for expressing the Airship brand with clarity and consistency. These guidelines ensure our identity remains unified across every touchpoint.

Our Brand

Airship is redefining game development partnerships. We're a tech-art led game art outsourcing and embedded teams company that partners with the world's leading studios — from Larian to Ubisoft, EA to Bethesda — to solve the problems that stop great games from shipping.

Our brand communicates expertise, craft, and reliability. With 15 years of experience, 190+ shipped titles, and a 98% on-time delivery rate, we've earned the trust of the industry's most demanding studios. Everything we put into the world should feel confident, premium, and purposeful.

Guidelines

Explore each section below for detailed guidance on how to represent Airship.

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Logo System
Logo variations, clear space, and usage rules for consistent brand identity.
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Colour
Our colour palette, gradients, and colour usage across dark and light contexts.
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Typography
Font families, type scale, hierarchy, and typographic guidelines.
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Buttons
Three-layer glass button system with gradient borders and arrow circles.
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Voice & Tone
How we speak and write as a brand. Principles, tone, and editorial guidance.
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Imagery
Photography style, composition principles, and image treatment guidelines.

Brand Values

These principles shape everything we create and how we present ourselves.

Craft-First

We obsess over quality. Every asset, every pixel, every interaction should reflect the standards our studio partners expect from their own internal teams.

Reliable Partner

We deliver on time, every time. Our brand should convey dependability and trust — the confidence that comes from working with a proven team.

Technically Excellent

We lead with tech-art expertise. Our brand communicates deep technical knowledge paired with artistic sensibility.

People-Centred

Our team is our strength. We invest in talent, foster growth, and build an inclusive culture where artists thrive.

Need help?
If you have questions about applying the Airship brand, or need assets not covered in these guidelines, contact the brand team before creating any new brand materials.