Visual System

Typography

Typography is central to how Airship communicates. Our type system pairs a bold display typeface with a clean, readable body font to balance personality with professionalism.

Display — NewBlack Typeface

NewBlack is our primary display typeface, used for headings, titles, and hero text. Its geometric, modern character reflects our technical precision and bold approach.

NewBlack Typeface
Headlines, titles, section headings, hero text
200 Ultra LightRedefining Game Development
300 LightRedefining Game Development
400 RegularRedefining Game Development
500 MediumRedefining Game Development
600 SemiBoldRedefining Game Development
700 BoldRedefining Game Development
800 ExtraBoldRedefining Game Development
Licensing
NewBlack Typeface is a licensed font. Only use it within approved Airship brand materials. Do not redistribute the font files.

Body — Archivo

Archivo is our primary body typeface. Its clean, grotesque style pairs well with NewBlack and ensures excellent readability across all sizes and screens.

Archivo
Body text, descriptions, UI labels, navigation
400 RegularWe solve the problems that stop great games shipping.
500 MediumWe solve the problems that stop great games shipping.
600 SemiBoldWe solve the problems that stop great games shipping.
700 BoldWe solve the problems that stop great games shipping.

Supporting Typefaces

These fonts serve specific roles within the design system. Use them only for their designated purposes.

PP Neue Montreal
Premium UI contexts, select feature headers
400 RegularTech-art led game art outsourcing
700 BoldTech-art led game art outsourcing
DM Sans
Buttons, CTAs, interactive labels
400 RegularGet Started — Book a Call
700 BoldGet Started — Book a Call
Barlow
Section labels, eyebrow text, metadata
400 RegularENVIRONMENT ART · CHARACTERS · VFX
700 BoldENVIRONMENT ART · CHARACTERS · VFX

Type Scale

Our type scale uses fixed sizes (not fluid) for predictable, consistent typography. Sizes step down at tablet and mobile breakpoints.

TokenDesktopTabletMobileLine Height
title-xl80px64px44px1.05
title56px48px36px1.05
headline48px40px32px1.1
subheadline28px24px22px1.2
body-large21px19px18px1.5
body17px17px17px1.5
caption14px13px13px1.4
button17px17px17px1.0

Type Specimens

Examples of each level in the type hierarchy, as rendered on our brand.

Redefining Game Development
NewBlack SemiBold56px / 1.05Title
Environment Art
NewBlack SemiBold48px / 1.1Headline
Worlds built for immersion and performance
NewBlack Medium28px / 1.2Subheadline
From vast open worlds to intimate interiors, we create environments that captivate players and perform flawlessly across all platforms.
Archivo Regular21px / 1.5Body Large
We solve the problems that stop great games from shipping. Our team of artists, technical artists, and engineers integrate seamlessly with studio pipelines.
Archivo Regular17px / 1.5Body
Senior Art Director · AAA Publisher · 2025
Archivo Regular14px / 1.4Caption

Typography Rules

  • NewBlack is exclusively for display text (headings, titles, hero text). Never use it for body copy.
  • Archivo is the default body font. Use it for all paragraphs, descriptions, navigation, and UI text.
  • DM Sans is reserved for buttons and CTAs. Do not use it for headings or body text.
  • Barlow is used for eyebrow labels and uppercase metadata. It should always be set in uppercase with letter-spacing.
  • When licensed fonts (NewBlack, PP Neue Montreal) are unavailable, fall back to system sans-serif.
  • Maintain the established type scale. Do not introduce arbitrary sizes outside the defined tokens.