Imagery
Our imagery showcases the quality of work we produce and the culture we've built. Every image should reinforce the brand — premium, technical, and human.
Portfolio & Game Art
Our portfolio imagery is the most powerful brand asset we have. It demonstrates capability far more effectively than any copy.
- Only show approved work. Every portfolio image must be cleared by the client and our internal approval process. No leaked or unapproved content.
- Show the best angle. Select hero shots that demonstrate the highest quality. One exceptional image beats ten average ones.
- Context matters. Where possible, show work in context (in-engine, in-game, cinematic) rather than isolated turntables alone.
- Consistent presentation. Portfolio cards should use consistent aspect ratios (16:9 for landscapes, 1:1 for thumbnails). Avoid mixing aspect ratios in the same grid.
- No watermarks. Watermarks undermine the premium feel of the brand. Use metadata attribution instead.
Photography — People & Culture
Photography of our team and spaces should feel authentic, not staged. We're a real studio with real people doing real work.
Natural Lighting
Prefer natural or soft ambient lighting. Avoid harsh flash photography. Our studio environments should feel warm and focused.
Candid Over Posed
Capture people in their element — sculpting, reviewing, collaborating. Posed headshots are fine for team pages, but candid shots tell a better story.
Show the Craft
Include screens, tablets, and tools in frame where possible. Our work is visual and technical — let that show.
Diverse Representation
Our team is global and diverse. Photography should reflect this authentically. Never use stock photos to represent our team.
Image Treatment
When images are used within branded contexts (website, presentations, social), apply these treatment rules.
- Dark overlay: When placing text over images, use a semi-transparent dark overlay (Deep Purple at 70–85% opacity) to ensure readability.
- Colour grading: Photography can be lightly graded to match our brand palette — slightly cool shadows, warm highlights. Do not apply heavy filters.
- Border radius: Images in card formats use 12px border radius (our standard --border-radius token). Full-bleed images have no border radius.
- Aspect ratios: Hero images: 16:9 or 21:9. Card images: 16:9. Thumbnails: 1:1. Team headshots: 1:1 or 3:4.
- Resolution: Minimum 2x resolution for all web imagery. Serve WebP or AVIF where supported. PNG for logos and graphics with transparency.
Background & Decorative Elements
Our website uses subtle animated background elements to create depth without distraction.
Gradient Orbs
Soft, blurred colour orbs in brand purple tones (dark mode) or subtle ocean tints (light mode) create ambient depth. They should be felt, not seen — always subtle.
Noise Texture
A subtle noise overlay adds tactility to flat backgrounds. Use at 2–5% opacity only. It should be barely perceptible.
Glass Effects
Frosted glass (backdrop-filter: blur) is used for overlays and cards. Keep it subtle — 8–16px blur with low-opacity backgrounds.
Motion
Background elements can drift slowly (10–20s animation cycles). Movement should be calming, not distracting. Always respect prefers-reduced-motion.
Imagery Rules
game art screenshots
“people at computers”
with subtle brand elements
heavy filters and effects
File Formats & Delivery
| Use Case | Format | Notes |
|---|---|---|
| Portfolio / hero images | WebP, AVIF, or JPEG | Quality 80–90%, 2x resolution minimum |
| Logos and icons | SVG (preferred) or PNG | PNG at 2x with transparency |
| Social media | PNG or JPEG | Platform-specific dimensions |
| Print materials | PDF, TIFF, or EPS | 300 DPI minimum, CMYK colour space |
| Presentations | PNG or JPEG | 16:9 ratio, minimum 1920x1080 |